29 Oct
Fighting Review-Bombing Across Platforms

Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will probably still have a page on several review sites – … Continue reading "Fighting Review-Bombing Across Platforms"

04 Oct
6 Reasons Claiming Your Google Business Listing is 100% Necessary

Business spend a lot of time optimizing their websites for Google. But there’s much more to Google than than a search platform and online directory. Through “Google My Business”, Google offers businesses several tools to better reach and stay engaged with their consumers. Google My Business is a directory of any and all businesses, with … Continue reading "6 Reasons Claiming Your Google Business Listing is 100% Necessary"

02 Oct
The Most Important Element of ORM Most Companies Don’t Get

Public relations professionals have worked to protect their clients’ reputations for more than a century. The basic concepts of how to do this have remained relatively consistent, but the methods have changed over the years. Case in point: Online and social media. Back before the advent of the Internet and social media, a story critical … Continue reading "The Most Important Element of ORM Most Companies Don’t Get"

01 Oct
What is Online Reputation Management and Why Do You Need It?

Twenty years ago, if something bad happened to you – the loss of a job, a personal legal issue, or a DUI – it was entirely possible that those bad things would remain hidden from public view. But now, thanks to the Internet, all of these bad things can be found with just a few … Continue reading "What is Online Reputation Management and Why Do You Need It?"