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Interacting with review sites is a fact of life for any consumer-facing business. Review sites are how customers decide where they’ll eat dinner, what shop they’ll visit, and what experience they’ll try. Even if your business doesn’t have a website (although it should), you will probably still have a page on several review sites – … Continue reading "Fighting Review-Bombing Across Platforms"

Business spend a lot of time optimizing their websites for Google. But there’s much more to Google than than a search platform and online directory. Through “Google My Business”, Google offers businesses several tools to better reach and stay engaged with their consumers. Google My Business is a directory of any and all businesses, with … Continue reading "6 Reasons Claiming Your Google Business Listing is 100% Necessary"

Public relations professionals have worked to protect their clients’ reputations for more than a century. The basic concepts of how to do this have remained relatively consistent, but the methods have changed over the years. Case in point: Online and social media. Back before the advent of the Internet and social media, a story critical … Continue reading "The Most Important Element of ORM Most Companies Don’t Get"

Twenty years ago, if something bad happened to you – the loss of a job, a personal legal issue, or a DUI – it was entirely possible that those bad things would remain hidden from public view. But now, thanks to the Internet, all of these bad things can be found with just a few … Continue reading "What is Online Reputation Management and Why Do You Need It?"